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diff --git a/img/fsfe-posse-mastodon.png b/img/fsfe-posse-mastodon.png
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diff --git a/viscon2024.tex b/viscon2024.tex
index 45363c7..df4f360 100644
--- a/viscon2024.tex
+++ b/viscon2024.tex
@@ -310,21 +310,20 @@
 \end{frame}
 \egroup
 
+\begin{frame}[c]
+  \frametitle{Better Social Media \ldots}
+  \framesubtitle{\ldots lets you control your content}
+  \begin{figure}
+    \includegraphics[height=0.65\textheight]{img/fsfe-posse-mastodon.png}
+    \caption{POSSE example on the FSFE's Mastodon account}
+  \end{figure}
+\end{frame}
+
 \subsection{Replace}
 
 \begin{frame}[c]
   \frametitle{Better Social Media\ldots}
-  \framesubtitle{\ldots is FLOSS, decentralised, and human-centric}
-    \begin{figure}
-    \includegraphics[height=0.6\textheight]{img/Fediverse_logo_proposal.png}
-    \caption{Fediverse\footnote{By Eukombos - Own work, CC0, \url{https://commons.wikimedia.org/w/index.php?curid=70845534}}}
-    \end{figure}
-  \note{Might be the hardest to do because of network effects.}
-\end{frame}
-
-\begin{frame}[c]
-  \frametitle{Better Social Media\ldots}
-  \framesubtitle{\ldots is \textbf{FLOSS}, decentralised, and human-centric}
+  \framesubtitle{\ldots is FLOSS}
   Free, libre and open-source software [FLOSS] gives you the right to \pause
   \begin{enumerate}
   \item use \pause
@@ -337,7 +336,7 @@
 
 \begin{frame}[c]
   \frametitle{Better Social Media\ldots}
-  \framesubtitle{\ldots is FLOSS, \textbf{decentralised}, and human-centric}
+  \framesubtitle{\ldots is decentralised}
   \begin{figure}
     \includegraphics[width=0.9\textwidth]{img/network-models.jpg}
     \caption{Centralised - federated - distributed\footnote{\url{https://docs.joinmastodon.org/assets/network-models.jpg}}}
@@ -346,9 +345,56 @@
 
 \begin{frame}[c]
   \frametitle{Better Social Media\ldots}
-  \framesubtitle{\ldots is FLOSS, decentralised, and \textbf{human-centric}}
+  \framesubtitle{\ldots is human centric (and already exists)}
+    \begin{figure}
+    \includegraphics[height=0.6\textheight]{img/Fediverse_logo_proposal.png}
+    \caption{Fediverse\footnote{By Eukombos - Own work, CC0, \url{https://commons.wikimedia.org/w/index.php?curid=70845534}}}
+    \end{figure}
 \end{frame}
 
+\begin{frame}[c]
+  \frametitle{Better Social Media\ldots}
+  \framesubtitle{\ldots is human centric (and already exists)}
+    \begin{figure}
+    \includegraphics[height=0.65\textheight]{img/Fediverse_branches_1.2.png}
+    \caption{Fediverse branches\footnote{By Per Axbom - https://axbom.com/fediverse/, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=125076684}}
+    \end{figure}
+\end{frame}
+
+\subsection{Reform}
+
+\begin{frame}[c]
+  \frametitle{Better Social Media\ldots}
+  \framesubtitle{\ldots is a collective action problem!} \pause
+    \begin{block}{Tim Berners-Lee (2024) - ``Marking the Web’s 35th Birthday''\footnote{\url{https://scribe.rip/@timberners_lee/marking-the-webs-35th-birthday-an-open-letter-ebb410cc7d42}}}
+      \begin{quote}
+        The future hinges on our ability to both reform the current
+        system and create a new one that genuinely serves the best
+        interests of humanity.
+    \end{quote}
+  \end{block}
+\end{frame}
+
+\begin{frame}[c]
+  \frametitle{Better Social Media\ldots}
+  \framesubtitle{\ldots is a collective action problem!}
+  \centering
+  Changing one's own behavior is necessary.\pause
+  But it is \textbf{not sufficient}!
+\end{frame}
+
+\begin{frame}[c]
+  \frametitle{Better Social Media\ldots}
+  \framesubtitle{\ldots is a collective action problem!}
+  Your job:\pause
+  \begin{itemize}
+    \item Adapt your own behavior.\pause
+    \item Inspire others to adapt theirs.\pause
+    \item Build/contribute to human-centric tech.\pause
+    \item But reflect of the social conditions of technology and avoid
+      technosolutionism.
+  \end{itemize}
+\end{frame}
 
 \begin{frame}[c]
   \begin{figure}