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Endings and Beginnings - 17th September 2004
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Endings and Beginnings
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<p>by Georg Greve</p>
<p>
Originally published in German Handelsblatt Nr. 181, 2004 September 17th,
Page 19
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<p>
Do you know what "Digital Rights Management" - aka DRM - is? Here's how it
works: Your newspaper is available via subscription only - buying from
a kiosk isn't an option. The publishing house make you agree to only read
the paper at home. As soon as you leave your house, the letters on the
page disappear - unless you paid an additional fee. And if you cancel your
subscription, all the letters on all the papers you've collected also
disappear.
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<p>
You think I'm delusional and need to visit a psychiatrist? Well, this
scenario is completely based on reality: "Janus" is a service from
Microsoft to "rent" music and exactly follows the model described above.
And if the customers accept it, then the company can look forward to
easy money.
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<p>
And there are other IT companies who also want to profit from rights
management: There is a notebook chip provided by IBM, Utimaco delivers
encryption software.
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But what does this have to do with your rights? In choosing a name, Microsoft
went back to Roman mythology: Janus was worshipped as god of the
beginning and the end. And in name Microsoft have begun the end of user
rights and the beginning of user restrictions: Digital Restriction
Management - the acronym DRM remains the same.
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