I just had the idea that we could make better use of our sidebar in news items. I suggest to predefine "further reading" blocks for the relevant activities which can then be automatically included in the sidebar of the news item by adding
<sidebar further-reading="..."/> before the closing
</html> in the source file.
<sidebar further-reading="pmpc"/> would add a predefined block about PMPC, containing a link to the campaign site, a link to the brochure etc.